بازاریابی دیجیتالی( 9 کتاب در 1 کتاب )

 

Book Name: DigitalMarketing

Aouthrs: Stephanie Diamond

Paperback: 819 pages

Language: English

Code: DJM01

Size: 67 MB

 

Contents at a Glance

Introduction. 1

Book 1: Creating Your Digital Marketing Strategy. 5

CHAPTER 1: Developing Your Overall Digital Strategy. 7

CHAPTER 2: Grabbing the Attention of Your Customer. 29

CHAPTER 3: Discovering Your Business Model and Brand. 45

CHAPTER 4: Deciding which Marketing Campaign to Create. 67

CHAPTER 5: Crafting Offers That Sell . 79

CHAPTER 6: Planning B2B Campaign Success. 101

Book 2: Uncovering the Customer Experience. 117

CHAPTER 1: Interacting with Customer Data. 119

CHAPTER 2: Uncovering Buyer Personas. 131

CHAPTER 3: Structuring the Buyer Journey. 151

CHAPTER 4: Embracing Sales Enablement. 171

Book 3: Dipping into Content Creation. 181

CHAPTER 1: Creating Your Content Plan . 183

CHAPTER 2: Reviewing Content Types . 197

CHAPTER 3: Understanding the Customer’s Intent . 219

CHAPTER 4: Creating Content That Tells a Story. 241

CHAPTER 5: Defining Your Content Framework Using

Processes and Systems. 253

CHAPTER 6: Targeting Content for Your B2B Audience. 269

Book 4: Reaching Your Millennial Audience. 293

CHAPTER 1: Figuring Out Millennials. 295

CHAPTER 2: Looking at the Influence of Millennials. 307

CHAPTER 3: Pursuing a Data Strategy. 317

CHAPTER 4: Finding Millennials on Traditional Media. 337

CHAPTER 5: Experimenting with the Share Economy . 349

CHAPTER 6: Developing the Brand Experience. 361

Book 5: Implementing Channel Promotions. 383

CHAPTER 1: Identifying Paid, Earned, Shared, and Owned Media. 385

CHAPTER 2: Using Search Marketing . 401

CHAPTER 3: Making Content Shareable. 425

CHAPTER 4: Considering Email Marketing. 443

Book 6: Connecting with Influencers. . . . . . . . . . . . . . . . . . . . . . . . .469

CHAPTER 1: Communicating with Influencers. 471

CHAPTER 2: Collaborating to Win . 489

CHAPTER 3: Engaging Influencers Using the “Three Cs” . 509

CHAPTER 4: Succeeding with Influencer Marketing. 523

CHAPTER 5: Getting Creative . 533

CHAPTER 6: Working with an Agency. 543

Book 7: Facebook Marketing. 549

CHAPTER 1: Delving into Facebook Marketing . 551

CHAPTER 2: Creating a Facebook Marketing Plan . 561

CHAPTER 3: Selling Products and Services Using Facebook Offers. 583

CHAPTER 4: Uniting Facebook with Other Social Media. 591

CHAPTER 5: Getting into Instagram. 607

CHAPTER 6: Promoting Advanced Customer Engagement. 617

Book 8: Deploying Other Social Media. 641

CHAPTER 1: Leveraging Social Media. 643

CHAPTER 2: Working with Twitter. 659

CHAPTER 3: Looking at YouTube. 673

CHAPTER 4: Reviewing Pinterest. 685

Book 9: Analyzing Data for Success. 711

CHAPTER 1: Looking Back at Your Business Model. 713

CHAPTER 2: Reassessing Your Strategy . 723

CHAPTER 3: Reviewing Ongoing Improvement for B2B Marketing. 731

CHAPTER 4: Achieving Maximum ROI. 741

Index. 755